Yesterday Inc. Digital and Talent Management was founded by Kristen MacLellan as an avenue to expand on the ever-growing Influencer Marketing space in Canada. Having worked hand in hand with a group of the country’s most diverse and exceptional digital talent, Yesterday was formed with authenticity as the driving force.
Yesterday is built on the pillars that created this industry that now dominates both our online and real world decision making. Digital creators, or ‘Influencers,’ did not originate as an avenue for marketing but instead as a passion project or space to connect. Yesterday’s aim is to bring this back and showcase the influence of real people being themselves and creating communities that feel good, plain and simple.
With making a real community impact in mind, the secondary pillar of Yesterday focuses on digital social media strategy for non-profit organizations. Yesterday works with these organizations to showcase the charitable potential of social platforms.
Fashion, music, world events, people, and life experiences from our past all shape today. As yesterday has shaped the present, Yesterday’s talent will influence the future.
TORONTO GIRL SOCIAL
Along with Talent + Campagin Management, Yesterday Inc. Digital and Talent Management works with their creators in building and fostering community engagement offline as well. In creating space for connection IRL, Yesterday creators have seen a significant increase in online community building, as well as greater story connections for brand aligned digital content opportunites.